Crown Theory
A braiding brand concept with the presence of an editorial beauty campaign.
BRAIDS. ELEVATED.
Make craft and personality recognizable before someone reads a service list.
A confident portrait, saturated pink and decisive typography put the brand’s point of view at the center. The portrait leads; supporting information stays disciplined.
- Brand positioning
- Editorial visual direction
- Typography and color system
- Beauty campaign concept
- Service presentation direction
This is a creative concept study, not a claim of commissioned client work or measured commercial results.