Sunday Standard

The idea

Audience: People who want a calm, understandable cosmetic routine and thoughtful everyday objects.

Challenge: Skincare packaging can overpromise or bury the product purpose in trend language.

Creative direction: A softly folded S, warm apricot and a restrained label hierarchy create a calm product world.

A little care. Every day.

The clean symbol

The clean-symbol.svg file is a single-color editable vector study with a transparent background. Allow at least one stroke-height of clear space; inspect the final application at its actual size. Use a simplified or enlarged mark where fine detail becomes unclear.

The color system

Use the ink/paper pair for functional information. Primary and accent colors establish the display world; review contrast before using them for small text. These are RGB screen specifications. Physical print needs a proof and print-specific color conversion.

Typography and layout

Display example: Georgia, serif. Body: Arial or a compatible system sans serif. System-font text remains editable, and no font files are included.

Use one dominant headline, one main visual and one clear next step. Let the palette, mark geometry and type treatment connect formats. Do not stretch the symbol or rely on a lighting effect to make it recognizable.

The material world

Thirty treatment explorations

These studies explore different visual voices and material presentations for the same fictional business. They are not thirty claims of approved client identities. Sculpted treatments use vector shading and extrusion layers rather than a rigged 3D model.

File handoff

• Thirty treatment SVGs with editable paths and system-font text.
• One clean single-color symbol SVG.
• This self-contained guide with color roles, type and treatment overview.
• One raster application concept image.
• README with scope and use notes.

This sample does not establish trademark availability, commercial font licensing, installed signage, manufactured products, live availability or business results. Clear the actual name and final production details before a real launch.